11/18/2023 0 Comments H o b97f folling scaffold wheelsYou will never see them sponsor a football team or a cricket match. Long story short: Rolex pays for their brand to be associated with power. Instead of selling them watches, Rolex decided to sponsor them. Over the years, Rolex started knocking on the doors of the elite.Īthletes, movie stars, businessmen, presidents, and musicians. They did influencer marketing before influencer marketing was cool. Rolex teamed up with her, and they put an Oyster on her wrist. ![]() That blew people's minds, and Rolex literally put their money where their mouth was.Ī British swimmer made headlines when she announced that she would be doing a 34 kilometer swim across the English Channel. Instead of a boring glass shelf, Rolex decided to display the Oyster in their stores with one clever tweak. Let's take a little trip down memory lane.Ībout 100 years back (in 1926) they made a dustproof and waterproof watch - the Rolex Oyster.īack then, this was the first ever waterproof watch. Here's how some genius marketing masterclass made Rolex $13+ billion last year. ![]() While everyone asks "Why bother?" - Atomberg asks "Why not?" The Indian market is SUPER price sensitive - so some people decided to pay extra for this BLDC tech. I’m not an IIT grad, so I don’t know how BLDC exactly works - but it’s better, more efficient, and cheaper in the long run.Ītomberg marketed it like this - “Save 2,500 rupees per year, per fan” They took the market apart, and made the product better.Ītomberg fans were infused with BLDC tech. This helps them maintain supernormal consistency in their quality control and production times - so customer is happy every time they buy.Ītomberg didn’t run behind producing standard electric fans like everyone else. While they do this, they keep a super-strict eye on waste. They manufacture every little part in-house. □Ītomberg’s supply chain is fully vertically integrated. This helps a lot, since anything that goes wrong can be fixed quickly, and it’s all on Atomberg.ģ/ Manufacture so lean that even Salman Khan gets jealous. They got on marketplaces - Amazon, Flipkart, Meesho. In India, most fan-makers sell to small local electronic stores. Revenue last year clocked almost ~400 Crores, so it’s definitely working. They wanted the unboxing experience to feel as if you were a kid on Christmas morning. □Ītomberg also spent tons of time on the packaging. If someone hand-writes to you and asks for a favour - you’re probably gonna help them out. These QR codes led directly to the Amazon review pages. They put these letters with small QR codes and shipped their orders. In the early days, the founders literally spent hours hand-writing letters. ![]() □ġ/ Create a product so cool that your customers sell it for you. Here are a few cheat codes he used to scale Atomberg from a chawl in Mumbai to a $500 million dollar brand. Today, he owns the third largest electric ceiling-fan maker in India. His house received 2 hours of electricity a day. Manoj Meena is a farmer who grew up in rural Rajasthan.
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